Ep. 494 - Scott Garrett (Associate AD, K-State)

Ep. 494 - Scott Garrett (Associate AD, K-State)

0 0 4 years ago
Understanding how to build an audience further is one of Scott Garrett's specialties, ever since starting at UIC and rising up to K-State athletics in Manhattan, Kansas. Garrett discusses how to ensure that the ticket product is not devalued, as well as the customer experience is increased by everyone who walks through the doors. And he plainly mentions how winning doesn't hurt, but it also can't be the only thing that an athletic department relies on when selling tickets. ... See More

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